Marketing Research
Understanding market dynamics and consumer needs to deliver value-driven solutions
Consumer Needs & Affordability Research
At CnC Foundation, we conduct comprehensive research to understand consumer needs, their budget constraints, and affordability levels across Northeast India. Our dedicated research team analyzes market segments, purchasing patterns, and economic factors to identify what products and services are most needed and accessible to our target audience.
We carefully evaluate consumer spending capacity and design our product and service offerings to align with their financial capabilities. This ensures that we provide value-driven solutions that are not only high-quality but also affordable and accessible to a wide range of customers, from individual consumers to institutional clients.
Competitive Market Price Monitoring
We continuously monitor market prices across various product categories and service sectors to ensure we remain competitive while maintaining our commitment to quality. Our pricing strategy is informed by real-time market analysis, allowing us to offer competitive rates without compromising on the excellence of our products and services.
Through systematic price tracking and competitive intelligence, we adjust our offerings to provide the best value proposition to our customers. This approach enables us to stay ahead in the market while ensuring that quality, reliability, and customer satisfaction remain our top priorities.
Brand & Supplier Evaluation
We maintain a rigorous evaluation process for brands and suppliers, consistently assessing their quality standards, supply chain reliability, and commitment to excellence. Only those brands and suppliers that meet our stringent quality benchmarks and demonstrate consistent supply capabilities are onboarded into our network.
Our evaluation criteria include product quality, manufacturing standards, delivery timelines, after-sales support, and long-term reliability. This meticulous selection process ensures that our customers receive only the best products and services, backed by dependable supply chains and trusted partnerships.
Customer Feedback & Repeat Purchase Analysis
Customer feedback and repeat buying trends are continuously monitored and analyzed to drive improvements in our service delivery and enhance customer satisfaction. We track customer purchase patterns, satisfaction scores, and feedback across all touchpoints to identify areas for enhancement.
This data-driven approach allows us to refine our product offerings, improve service quality, and strengthen customer relationships. By understanding what drives repeat purchases and customer loyalty, we can better serve our clients and build long-term partnerships based on trust and satisfaction.